This past week we conducted our workshop, “Break on Through to Creativity”, at MDM Chicago 2013. Workshop participants learned that, in medical product design, problem finding was as important as problem solving. They learned about the three barriers to creativity: perception, rules and logic. And they learned a number of techniques they can use to break through those barriers and get to solutions that have eluded them.

In the next several weeks, I’ll be posting more about the workshop and how you can break through your own creative blocks.